
Advertorials represent a unique branding opportunity that combines many elements of editorial marketing, information,
advertising, and direct mail in one package.


Microsites are tightly focused on selling a single product or service; they are particularly useful for
advertisers without a robust Web site.


Electronic newsletters are one of the most useful vehicles for establishing and maintaining customer relationships, and cost is
minimal compared to printing and distributing traditional direct mail pieces.


Editorial sponsorship is a means of aligning a product or service with editorial content in order to enhance the
brand and build credibility.


Technological and creative enhancements over the past few years especially in the area of rich media have enabled web banners & buttons to
become more entertaining and engaging for the end user!


Coupons are precise marketing indicators allowing advertisers to track redemption and obtain campaign
effectiveness feedback in real time.


Pop-ups are large ad vehicles that "pop up" or load and appear when a user lands on a particular Web page.

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